The primary lockups. Use the one that best fits the space — horizontal by default, stacked where width is tight, the logomark where the brand is already established.
Horizontal
Stacked
Logomark
Color Configuration
Approved logo colourways for different backgrounds. Reach for the full-colour mark first; the single-colour, black, on-color, white, and watermark treatments are for constrained or photographic settings.
2-Color
1-Color · Black
Grayscale
Black
On color
White
Watermark
Color Don'ts
Keep the mark intact. Don't reshape, recolour off-brand, or reorient it.
Don't stretch or distort the logo.
Don't use off-brand colors.
Don't rotate the logo.
Don't add effects or shadows.
Scale
The mark stays legible as it shrinks.
96px
64px
40px · logomark
24px · logomark
Color
The palette that carries the brand, with print and screen values for each color.
primary
Olive
lightest
HEX
#EAF3DD
RGB
234, 243, 221
CMYK
4, 0, 9, 5
lighter
HEX
#BED69C
RGB
190, 214, 156
CMYK
11, 0, 27, 16
light
HEX
#A0BB74
RGB
160, 187, 116
CMYK
14, 0, 38, 27
dark
HEX
#698339
RGB
105, 131, 57
CMYK
20, 0, 56, 49
darker
HEX
#3D4C23
RGB
61, 76, 35
CMYK
20, 0, 54, 70
darkest
HEX
#131A08
RGB
19, 26, 8
CMYK
27, 0, 69, 90
secondary
Gold
lightest
HEX
#F7EBD2
RGB
247, 235, 210
CMYK
0, 5, 15, 3
lighter
HEX
#ECD7A9
RGB
236, 215, 169
CMYK
0, 9, 28, 7
light
HEX
#C49A2F
RGB
196, 154, 47
CMYK
0, 21, 76, 23
dark
HEX
#8C6800
RGB
140, 104, 0
CMYK
0, 26, 100, 45
darker
HEX
#543D00
RGB
84, 61, 0
CMYK
0, 27, 100, 67
darkest
HEX
#1F1500
RGB
31, 21, 0
CMYK
0, 32, 100, 88
accent
Navy
lightest
HEX
#E7EFFB
RGB
231, 239, 251
CMYK
8, 5, 0, 2
lighter
HEX
#D1DFF4
RGB
209, 223, 244
CMYK
14, 9, 0, 4
light
HEX
#95AFD4
RGB
149, 175, 212
CMYK
30, 17, 0, 17
dark
HEX
#5F7697
RGB
95, 118, 151
CMYK
37, 22, 0, 41
darker
HEX
#1C3252
RGB
28, 50, 82
CMYK
66, 39, 0, 68
darkest
HEX
#111720
RGB
17, 23, 32
CMYK
47, 28, 0, 87
accent
Amber
lightest
HEX
#FCECD9
RGB
252, 236, 217
CMYK
0, 6, 14, 1
lighter
HEX
#F6D9B8
RGB
246, 217, 184
CMYK
0, 12, 25, 4
light
HEX
#D7A462
RGB
215, 164, 98
CMYK
0, 24, 54, 16
dark
HEX
#9E6B1F
RGB
158, 107, 31
CMYK
0, 32, 80, 38
darker
HEX
#5C3F17
RGB
92, 63, 23
CMYK
0, 32, 75, 64
darkest
HEX
#211404
RGB
33, 20, 4
CMYK
0, 39, 88, 87
accent
Copper
lightest
HEX
#FEE9E0
RGB
254, 233, 224
CMYK
0, 8, 12, 0
lighter
HEX
#F8D4C4
RGB
248, 212, 196
CMYK
0, 15, 21, 3
light
HEX
#D7987B
RGB
215, 152, 123
CMYK
0, 29, 43, 16
dark
HEX
#895C3E
RGB
137, 92, 62
CMYK
0, 33, 55, 46
darker
HEX
#5C3F2C
RGB
92, 63, 44
CMYK
0, 32, 52, 64
darkest
HEX
#35271E
RGB
53, 39, 30
CMYK
0, 26, 43, 79
accent
Red
lightest
HEX
#FFE7DB
RGB
255, 231, 219
CMYK
0, 9, 14, 0
lighter
HEX
#FFD0BC
RGB
255, 208, 188
CMYK
0, 18, 26, 0
light
HEX
#E78F6B
RGB
231, 143, 107
CMYK
0, 38, 54, 9
dark
HEX
#A8512B
RGB
168, 81, 43
CMYK
0, 52, 74, 34
darker
HEX
#63311D
RGB
99, 49, 29
CMYK
0, 51, 71, 61
darkest
HEX
#261007
RGB
38, 16, 7
CMYK
0, 58, 82, 85
brand-fill
Olive-deep
lightest
HEX
#BED69C
RGB
190, 214, 156
CMYK
11, 0, 27, 16
lighter
HEX
#A0BB74
RGB
160, 187, 116
CMYK
14, 0, 38, 27
light
HEX
#3D4C23
RGB
61, 76, 35
CMYK
20, 0, 54, 70
dark
HEX
#303924
RGB
48, 57, 36
CMYK
16, 0, 37, 78
tertiary
Slate
lightest
HEX
#E7EFF8
RGB
231, 239, 248
CMYK
7, 4, 0, 3
lighter
HEX
#B6CAE3
RGB
182, 202, 227
CMYK
20, 11, 0, 11
light
HEX
#748DAB
RGB
116, 141, 171
CMYK
32, 18, 0, 33
dark
HEX
#3D5470
RGB
61, 84, 112
CMYK
46, 25, 0, 56
darker
HEX
#334051
RGB
51, 64, 81
CMYK
37, 21, 0, 68
darkest
HEX
#11171F
RGB
17, 23, 31
CMYK
45, 26, 0, 88
Moss
lightest
HEX
#C7CDAE
RGB
199, 205, 174
CMYK
3, 0, 15, 20
lighter
HEX
#707753
RGB
112, 119, 83
CMYK
6, 0, 30, 53
light
HEX
#3E441F
RGB
62, 68, 31
CMYK
9, 0, 54, 73
dark
HEX
#303324
RGB
48, 51, 36
CMYK
6, 0, 29, 80
darker
HEX
#16180F
RGB
22, 24, 15
CMYK
8, 0, 37, 91
darkest
HEX
#08090A
RGB
8, 9, 10
CMYK
20, 10, 0, 96
Grayscale
white
HEX
#FAF7F2
RGB
250, 247, 242
CMYK
0, 1, 3, 2
lightest
HEX
#ECECEC
RGB
236, 236, 236
CMYK
0, 0, 0, 7
lighter
HEX
#D7D7D7
RGB
215, 215, 215
CMYK
0, 0, 0, 16
light
HEX
#A4A4A4
RGB
164, 164, 164
CMYK
0, 0, 0, 36
dark
HEX
#6E6E6E
RGB
110, 110, 110
CMYK
0, 0, 0, 57
darker
HEX
#494949
RGB
73, 73, 73
CMYK
0, 0, 0, 71
darkest
HEX
#2A2A2A
RGB
42, 42, 42
CMYK
0, 0, 0, 84
black
HEX
#131A08
RGB
19, 26, 8
CMYK
27, 0, 69, 90
Typography
The typefaces that give the brand its voice in writing.
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk
Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu
Vv Ww Xx Yy Zz 0123456789
Primary
Display · Heading
DM Serif Display
DM Serif Display in Regular
Hero-level display text, large headlines, signature brand statements. Serif character projects gravitas and luxury appropriate for premium real estate.
Secondary
Body · Label · System
Raleway
Raleway in Regular
Raleway in Medium
Paragraph and long-form content. Clean geometric sans-serif that maintains readability while supporting the minimal, direct brand tone.
Tone & Voice
How the brand sounds — the personality behind the words.
Principles
The adjectives the brand's personality is built on — the qualities every piece of writing should carry.
AuthoritativeRefinedMinimal
Tone
How the brand sounds when it speaks.
Direct
Vale Partners is the guide who has walked this path hundreds of times — helping healthcare professionals, land buyers, and commercial clients navigate complex real estate decisions with the calm confidence that comes from specialized expertise and genuine partnership.
Conditional writing tone
Choose the right tone for the right situation.
As you write, put yourself in our users' shoes. Here's how we map the feelings based on their situations and what tone we should set accordingly:
When the situation is Positive😀
Write in a joyful and engaging tone.
When the situation is Neutral😐
Write in a casual and engaging tone.
When the situation is Negative😞
Write in a serious and straightforward tone. Say sorry when needed.
Tips
Practical guidance for writing in this voice.
High-end but approachable — boutique-style with personalized attention. Confident, strong, innovative, sophisticated — aligned with the name 'Vale' (one syllable, four letters, clean, memorable). Clients should feel heard and prioritized. Trustworthy — clients can be open about their knowledge gaps. Meet in the middle between professional and friendly. Modern professional — not casual, not overly 'techy' or boxy. Clean and simple — ease of reading is a priority. Not gaudy — movement and visual interest without being overwhelming. Dark theme preferred — professional, clean layout. Rejected design that felt too casual ('bubbly') or too tech-startup (white and green boxy sections).
Need Support?
Printers, vendors, and production partners — for questions about using these brand assets, contact the Brik Designs team.
